Press Release
KREPS DEMARIA LAUNCHES DIGITAL PR AND MARKETING DIVISION
PR on the Net to Provide Digital Marketing Services
MIAMI (Aug. 11, 2010) – Miami-based Kreps DeMaria Public Relations and Marketing, a leading public relations and marketing firm serving clients in the legal, real estate, hospitality, health care, banking, and non-profit arenas, has launched PR on the Net, a full-service digital marketing division, announced Sissy DeMaria, president of Kreps DeMaria.
PR on the Net will offer clients a full range of digital marketing capabilities and online strategies, including website design, Search Engine Optimization (SEO), blogging, video production, Internet advertising, and more, all in a strategic and cost-effective manner.
Shawn Smith, president and founder of The ADSmith Inc., a full-service ad agency specializing in online marketing and e-commerce, will serve as PR on the Net’s director of digital strategy overseeing a team of specialists affording an array of web-based services including:
• Search Engine Optimization – The process of optimizing website content and coding using search engine optimization (SEO) strategies to drive traffic to clients’ websites by enhancing search engine rankings on Google and other search engines.
• SEO Maintenance – Maintaining SEO for client websites by regularly providing updated strategic analysis, new content and inbound links from external sites, including blogs and social media sites.
• Online Advertising – The purchasing of digital advertisements such as Google and Yahoo ads as well as banner ads to drive targeted traffic to clients’ websites.
• Website Design and Development – Creating new websites or enhancing existing websites.
• Video Production and Strategy – The production of videos and development of video strategies as a component of clients’ overall marketing programs for utilization on websites, blogs and other marketing venues.
• Podcasts – The production of brief audio clips on a regular basis for posting on clients’ websites and social media sites.
• Blogs – Developing external blogs using platforms such as Blogger or Wordpress to maximize SEO potential for client websites using inbound links and automatic feeds.
• Social Media – Integrating social media strategies through platforms such as Facebook, Twitter, LinkedIn and YouTube to increase SEO results by driving inbound traffic and links for websites.
• E-Marketing – Creating content and distributing HTML e-mail newsletters and bulletins on a regular basis for clients.
“Just as the media business is evolving daily, so too is the public relations and marketing industry,” said Israel Kreps, CEO and founder of Kreps DeMaria. “Companies are dramatically increasing their online advertising and marketing spending.”
A recent Bloomberg story reported that some Facebook advertisers are boosting spending by 10- and 20-fold. Facebook’s chief operating officer, Sheryl Sandberg, was quoted in the article saying, “Two years ago the big brands were experimenting with us. They started buying with us a year ago. Now they are going big.”
Indeed, Advertising Age magazine reported that a recent study conducted by Forrester Research predicts that consumers will each receive more than 9,000 e-mail marketing messages per year by 2014. That translates to about 25 messages a day, which is double the average of 10 to 12 today. According to the study, spending on e-mail marketing will hit $2 billion in five years, nearly double the projected 2009 spending of $1.2 billion.
“If you are not marketing on the net, you are not marketing,” said Smith. “It is a crucial component of today’s business paradigm.”
“PR on the Net aims to help new business find its way to our clients via the web,” concludes DeMaria. “We are delighted to be able to provide these expanded digital capabilities to our clients’ marketing mix.”
Kreps DeMaria is a privately held company and one of the largest public relations firms in South Florida by revenue according to the South Florida Business Journal. The twenty-one year-old company, founded by Israel Kreps, enjoys an impressive client portfolio consisting of some of Florida’s most recognized and prominent names, including: Esslinger-Wooten-Maxwell Realtors, Mercy Hospital, Miami City Ballet, Midtown Miami, Wells Fargo Financial Center, Colson Hicks Eidson, Tew Cardenas LLP, Mercantil Commercebank, Trump International Beach Resort, JW Marriott and InterContinental Hotels Group, among numerous others.
Kreps DeMaria is located at 1501 Venera Avenue, Suite 310, Coral Gables, Florida, 33146. For more information, please call 305-663-3543 or visit the website at www.krepspr.com.